Rochelle Lowery - Lemonade Stand Cosmetics

What started as Rochelle Lowery creating a fictional logo for a fictional business, would later reemerge as the brand image for Lemonade Stand Cosmetics, an all-natural, vegan beauty company based in Corpus Christi. Lowery has always enjoyed makeup, and when she began to notice the limited availability of her favorite go-to products, her knack for creativity led her to create a business selling her own homemade beauty products. The three foundational elements for Lemonade Stand Cosmetics include: shea butter, aloe, and coconut oil.

"I try not to use anything that isn't necessary for the making of each product," says Lowery. In doing so, the quality of the end result is better than items you'll find made with animal by-product."

While the use of organic ingredients in Lemonade Stand Cosmetics provides consumers with peace of mind, Lowery's intention behind the brand is more than just using products that are good for both you and the environment. Her hope with each new product is to inspire others to exhibit mindfulness and self-love, towards themselves and to others.

"[Lemonade Stand Cosmetics seeks to] empower everyone who wears the brand as a tool to enhance their natural beauty," Lowery continues. "I put my time into making each product because I want people to feel comfortable wearing it. I don't want them to wear makeup as a mask, but as a way to enhance their natural beauty."

In an effort to help you enhance your best assets this summer comes new (and exclusive) products from the coveted brand. Hightide, an all-natural salt spray, is perfect for styling effortless beachy waves. Paired with a bright summer glow using Lemonade Stand Cosmetic's mini duo bronzer/blush highlighter, a sun-kissed and natural look is easily achievable this season. 

By: Jessie Chrobocinski   Photos by: Lillian Reitz