Woodson & Co
For years, Tim and Nicole Woodson knew they wanted to do something entrepreneurial together. Shortly after they married, the couple sought out various projects, but it wasn’t until Nicole found her creative outlet in Adobe Illustrator that it all clicked.
Starting out selling greeting cards on Etsy, Nicole worked with her husband Tim to build the foundation for what Woodson & Co. would become. Nicole’s younger sister Kirby Tello joined the team to further develop and expand design ideas.
Woodson & Co. brings representation and diversity to the industry of greeting cards and stationery. “We wanted to bring Black designs into the marketplace – Woodson & Co. brings representation and a unique perspective to stationery,” says Kirby Tello.
Designed with sleek, modern, and contemporary designs, Woodson & Co. offers a personalized appeal to their greeting cards and stationery. Based on the calendar year, Woodson & Co. products stay top of mind when searching for the perfect greeting card through collections based around major holidays.
“We found that what we love [is also] what other people were wanting. We couldn’t find what we were looking for, so we created it,” says Tim in regard to the origin of the brand. “We are aware of and keen on our personal style. To us, Woodson & Co. is a lifestyle that we all live, and we want to share this way of life with the community.”
Woodson & Co. is not only a creative outlet, but has become a way for the trio to think innovatively about the arts and culture space.
“We want to keep expressing ourselves and continue trying new ways to create designs. For example, translating physical canvas paintings to digital,” shares Nicole. “We want to create products that improve our “life in style” both in digital and physical design.”
Tim and Kirby share birthdays around Valentine’s Day – which brought inspiration to create thoughtful designs for Woodson & Co.’s February collection. The trio behind the brand share a collective appreciation for simplicity, clean concepts, and modern design. Together they delegate areas of the business and create minimal, unique designs.
By: Jessie Chrobocinski